Is TouchTunes On To Something?
If you’ve been to a local city tavern, bar, or pub you may have seen a jukebox like thing that was playing some classic 80s song that everyone is strangely into but like only at that bar and in that moment... yeah anyways. That machine may have looked like this:
This machine in particular is made by a company called “TouchTunes”. The company’s tag line is “your favorite music. your favorite place.”
The product is described as a “network of digital jukeboxes [that] allows you to control the music experience and be the DJ in over 65,000 bars, restaurants and other social venues across North America. With millions of songs played daily, a companion mobile app, and integrated services like photo booth and karaoke, TouchTunes is the innovative leader for location-based interactive entertainment. “
Basically, TouchTunes is figuring out how to get people to pay for music again. When you are out with friends and you are all dying to hear that new basic but catchy top 40 song, TouchTunes is there to support. You can either build a queue on the interface itself or via your smartphone. With just a tap your music queue will be playing throughout the whole bar and it will bring fans of that music together.
Although this is still streaming and I have no clue how the artist gets paid from TouchTunes, I think that bringing back a device that builds an instant sense of community through music in a physical format is something the music industry could really benefit from right now.
But is TouchTunes sustainable? Is there another option? What will music look like, physically?